As an interiors stylist and journalist, I am always on the look out for beautiful kitchens, bedrooms and bathrooms or whole homes to shoot for magazines such as Homes and Gardens, The English Home, 25 Beautiful Homes, Kitchens Bedrooms and Bathrooms, Your Home, Good Homes, Ideal Home, etc. If you, or one of your clients, has recently redone a room in a home or a whole property and would like to show it off in a magazine read on...
The home must not be on the market and must not have been featured in the media before. Magazines also don't like homes that are rented out, so please don't apply if your property is listed on a holiday home website. Initially, I would need a few rough snap shots showing the room or, if it's a full house shoot, the main rooms in the home - kitchen, bathroom, dining room, lounge, one or two bedrooms and an exterior shot. It also helps if there are before shots as some magazines like to see the transformation. I'm just as interested in beautiful three bedroom semis and apartments as I am in full country estates, magazines look for every type of home at every budget, they just need to look fabulous.
Once I have the shots, I go through them with my photographer. If we think that the property is strong enough for a magazine to want to feature it, we then organise a full shoot, which requires the owners' full cooperation. The owners have to be willing to be photographed and interviewed and for a photographer and stylist to spend a day in their home. They don't receive payment, but many people just enjoy the kudos of being able to say that their home has starred in a magazine! It is a little intrusive, in many cases magazines will want to know how much was paid for things and where they came from, so it's not everyone's cup of tea.
Once we have finished the shoot we send the shots to the magazine we think will be most likely to take it and, fingers crossed, a few months later it appears in a magazine.
The home must not be on the market and must not have been featured in the media before. Magazines also don't like homes that are rented out, so please don't apply if your property is listed on a holiday home website. Initially, I would need a few rough snap shots showing the room or, if it's a full house shoot, the main rooms in the home - kitchen, bathroom, dining room, lounge, one or two bedrooms and an exterior shot. It also helps if there are before shots as some magazines like to see the transformation. I'm just as interested in beautiful three bedroom semis and apartments as I am in full country estates, magazines look for every type of home at every budget, they just need to look fabulous.
Once I have the shots, I go through them with my photographer. If we think that the property is strong enough for a magazine to want to feature it, we then organise a full shoot, which requires the owners' full cooperation. The owners have to be willing to be photographed and interviewed and for a photographer and stylist to spend a day in their home. They don't receive payment, but many people just enjoy the kudos of being able to say that their home has starred in a magazine! It is a little intrusive, in many cases magazines will want to know how much was paid for things and where they came from, so it's not everyone's cup of tea.
Once we have finished the shoot we send the shots to the magazine we think will be most likely to take it and, fingers crossed, a few months later it appears in a magazine.
